---
title: Google Analytics
summary: Query traffic data, analyze user behavior, track conversions, and pull reports in Google Analytics.
---

# Google Analytics

Query traffic data, analyze user behavior, track conversions, and pull reports in Google Analytics.

## What it does

Connects an agent to Google Analytics. Agents can run standard and realtime reports, list properties and audiences, and pull conversions, user acquisition, page views, top pages, and traffic sources.

## Setup

1. Go to **Settings → Integrations → Google Analytics**.
2. Click **Connect** and sign in with the Google account tied to your Analytics property.
3. Review and grant the requested permissions.
4. Assign the connection to an agent.

## Scopes requested

Read-only access to your Google Analytics data. HeartBeatAgents never sees your Google password; only a token is stored, encrypted, and it can be revoked at any time.

## Typical use

An agent that pulls this week's traffic and top pages into a summary you didn't have to build yourself, or one that checks whether a marketing change actually moved conversions.

## Related

- [Integrations Guide](/en/docs/guides/integrations-guide): the full catalog and security model these connections share
- [Google Search Console](/en/docs/integrations/google-search-console): search-specific traffic data alongside this